Ewing rebrand reflects customers' changing needs

Effective July 1, Ewing Irrigation and Landscape Supply will officially be known as Ewing Outdoor Supply.

The company says the name change will better reflect the solutions the century-old company offers to customers in a variety of markets.

Founded in 1922 in San Francisco as Atlas Lawn Sprinkler Co., Ewing is a supplier of landscape and irrigation products, including irrigation supplies, sustainable and water-efficient products, landscape and turf products, supplies for agronomics, outdoor-living supplies, landscape lighting, water features and erosion control products.

The name change reflects much of Ewing's early history.

The company changed its name from Atlas to Ewing Turf Products in 1948 shortly after King Ewing acquired it. Ewing eventually moved its headquarters from California to Phoenix in 1994.

The name change reflects the changing needs of customers throughout the green industry and Ewing's focus on meeting those needs, the company says.

"To be a stronger, better partner for you, we've committed to evolving our own business to match your needs and the needs of your different jobs and projects with a wider offering of products," Ewing president and CEO Douglas York said in a news release. "Ewing Outdoor Supply also speaks to the broader green industry we serve."

Beginning in July, customers will begin to see Ewing Outdoor Supply marketing materials at Ewing locations, on invoices, the company's web site and in email correspondence.

"As our industry evolves," York said in the release, "Ewing Outdoor Supply will continue to change and evolve with it, just as we have for the past 100 years, and we will continue to be your trusted supplier."